Privacy Policy

To help us provide the best possible service, we capture personal information about you but we respect and protect your privacy and do all we can to honour the trust you place in us by being transparent about what personal information we collect and how we use it, vowing to handle your data fairly and lawfully at all times.

Our Data Protection Officer is contactable via

This notice is to inform you about how we collect and protect any personal information you provide to us and how you can control what personal information we collect from you and what we do with it. It sets out how we intend to use your information, who we will share it with and what rights you have about use of your information.

This notice applies to all our activities under the above brands and however you provide personal information to us, whether you visit us online at any of our websites or visit our stores or contact us via social media or whether you telephone, email, write to or text us.

Here we provide you with details about:

What personal information we collect
How we use your personal information
Information about cookies
Who we share your personal information with
The legal basis for using personal information provided to us
How we aim to protect your privacy
How long we will keep your personal information
International transfers of your information
Your legal rights relating to your personal information


We may collect the following information about you:

Your name, age/date of birth and gender;
Your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and e-mail address;
Purchases and orders made by you;
Your social media handles;
Your online browsing activities on any of our websites including what items you store in your shopping bag;
Your password(s);
Information about the device you use to browse our websites including the IP address and the device type;
When you make a purchase or place an order with us, your payment card details;
Your communication and marketing preferences;
Your interests, preferences, feedback and competition and survey responses;
Your location;
Your correspondence and communications with us; and
Other publicly available personal data, including any which you have shared via a public platform (such as Instagram, YouTube, Twitter or public Facebook page.

This list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Notice. Some personal data are collected directly, for example when you set up an online account on our websites, or send an email to our Customer Services team. Other personal data are collected indirectly, for example, when you browse our websites or undertake online shopping activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources.

We may anonymise and aggregate personal data for insight and research but this will not identify anyone.

Our websites are not intended for children and we do not knowingly collect data relating to children.


JEWELLIX (and trusted partners acting on our behalf) use your personal data:

To provide goods and services to you;
To make a tailored website available to you;
To manage any account(s) you hold with us;
To verify your identity;
For crime and fraud prevention, detection and related purposes;
To contact you electronically about promotional offers, events, products and services which we think may interest you;
For analysis, insight and market research purposes to better understand your needs and ensure we are giving you what you like;
To administer competitions and identify and contact competition winners;
To enable us to manage customer service interactions with you; and
Where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).Marketing

JEWELLIX use your personal data for marketing purposes and may send you postal mail, texts and/or emails to update you on our latest offers and events.

erest and relevance to you as an individual.

You have the right to opt out of receiving promotional communications at any time, by:

1: Contacting our Customer Services team via email or by telephone on 0800 024 8794.

2: Making use of the simple “unsubscribe” link in our emails; and/or

3: Contacting our Data Protection Officer to indicate that you wish to change your marketing preferences by emailing

This may not stop service messages such as order updates.

Personalisation and Automated Decision Making
In order to improve your shopping experience with us, when you visit any of our websites, you may receive personalised banner advertisements whilst browsing websites of other companies. Any banner advertisements you see will relate to your browsing activity on our websites from your computer or other devices.

These advertisements are provided by us via external market leading specialist providers using ‘cookies’ placed on your computer or other devices see further information on the use of cookies in our Cookie Policy. You can remove or disable cookies at any time, see here for further information.

We may collect data directly from you, as well as analysing your browsing and purchasing activity, both online and in store, and your responses to marketing communications. The results of this analysis, together with other demographic data, allow us to ensure that we contact you with information on products, services, events and offers that are relevant to you. To do so, we use software and other technology (automated decision-making including profiling).

We may do this to decide what marketing communications are suitable for you and this activity is based on our legitimate interests to develop and improve our products and services for you.

You have the right to opt out of any automated decision-making processes including profiling at any time by:

1: Contacting our Customer Services team via email or by telephone on +81 80 3466-2296.

2: Contacting our Data Protection Officer to indicate that you wish to change your marketing preferences by emailing support@jewellix.comor by post to The Data Protection Officer, Watch Shop.

In order to provide more personalised services and experiences, we may also ask your permission to review third party data about you, for example, your Twitter or Facebook feeds, to get to know you better and to provide more effective personalisation. Some of our services enable you to sign-in via a third party service, such as Facebook. If you choose to sign-in via a third party app, you will be presented with a dialog box which will ask your permission to allow us to access your personal information (e.g. your full name, date of birth, email address and any other information you have made publicly accessible).


Our websites use cookies to collect information. This includes information about browsing and purchasing behaviour by people who access our websites including pages viewed, products purchased and the customer journey around our websites.

Detailed information is set out in our Cookie Policy and is provided to ensure you are fully aware of the cookies we use, allowing you to make an informed choice about your continued acceptance of cookies.

Cookie Policy

What are Cookies?

Like most websites, our websites use cookies to collect information. Cookies are small data files which are placed on your computer or other devices (such as smart ‘phones or ‘tablets’) as you browse our websites. They are used to ‘remember’ when your computer or device accesses our websites. They allow us to remember whether you are logged in to the site and to remember what items you had in your shopping bag. Cookies are essential for the effective operation of our websites and to help you shop with us online. They are also used to tailor the products and services offered and advertised to you, both on our websites and elsewhere.

Information Collected

Some cookies collect information about browsing and purchasing behaviour when you access our websites via the same computer or device. This includes information about pages viewed, products purchased and your journey around a website. All data passed by cookies is anonymous and will never contain individual detail such as your name, address, telephone number or payment details. For more detailed information about how cookies work, please visit

How Are Cookies Managed?

The cookies stored on your computer or other device when you access our websites are designed by:JEWELLIX

The main purposes for which cookies are used are:

1: For technical purposes essential to the effective operation of our websites, particularly in relation to online transactions and site navigation.
2: For us to market to you, particularly web banner advertisements and targeted updates.
3: To enable us to collect information about your browsing and shopping patterns, including to monitor the success of campaigns, competitions etc.
4: To enable us to meet our contractual obligations to make payments to third parties when a product is purchased by someone who has visited our website from a site operated by those parties.

What Cookies Do We Use?

There are two types of cookie that may be used during your visit to our site:

Session Cookies:

Session cookies are deleted after each visit to our site. For example, when you are browsing our site, it will remember you for the duration of your visit, but the cookie will be removed from your computer as soon as you close down your internet browser. Session cookies allow you to add an item to the basket and then move through the checkout. Disallowing these cookies via your web browser will mean you are unable to place an order on the site.

Persistent Cookies:

Persistent cookies remember you for a set period of time allowing wishlist products and/or previously viewed products to be displayed the next time you visit our site and whether you logged into or out of your account while browsing.

Marketing Cookies:

The Watch Shop Holdings Limited work with several partners who serve advertisements or present online offers on our behalf. Most of these marketing partners use both session and persistent cookies. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. All data collected by third party cookies is anonymous and will never contain your name, address, telephone number, email address or payment details.

Turning Off And Deleting Cookies

Most web browsers will provide the option to turn off, or disallow cookies. How you do this depends on the web browser you’re using. Instructions for disallowing cookies can usually be found in the browser’s ‘Help’ menu. Note that in common with most other transactional websites, if you only disable third party cookies, you will not be prevented from making purchases on our websites but refusing the cookies we have used via your web browser will mean that you are unable to make a transactional purchase on our website. You may also find that the functionality of many other websites and services will be affected. Cookies can be deleted using your web browser. However, unless they are disallowed they will be re-applied the next time you visit a website.

If you want to disable cookies you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use.

For Microsoft Internet Explorer:
1: Choose the menu “Tools” then “Internet Options”.
2: Click on the “Privacy” tab.
3: Select the appropriate setting.

For Google Chrome:
1: Choose Settings > Advanced.
2: Under “Privacy and Security,” click “Content Settings”.
3: Click “Cookies”.

For Safari:
1: Choose Preferences > Privacy.
2: Click on “Remove all Website Data”.

For Mozilla Firefox:
1: Choose the menu “Tools” then “Options”.
2: Click on the icon “Privacy”.
3: Find the menu “Cookie” and select the relevant options.


We will never sell or rent your personal information to other organisations for marketing purposes.

We will not disclose your personal information to any third party, except for those referred to below.

We may share your data with:

Other companies within our group;
Purchasers, investors, funders and advisers if we sell our business or assets or restructure whether by merger, re-organisation or otherwise;
Our legal and other professional advisers, including our auditors;
Credit reference agencies where necessary for card payments;
Governmental bodies, regulators, law enforcemen

t agencies, courts/tribunals and insurers where we are required to do so:
To comply with our legal obligations and/or the administration of justice;
To exercise our legal rights (for example in court cases);
For the prevention, detection, investigation of crime or prosecution of offenders; and
For the protection of our employees and customers.
Our service providers and suppliers.

In order to make certain services available to you, we have partnered with certain trusted third parties including IT, mailing, payment services, delivery and marketing service providers. We may need to share your personal information with some of our service partners. We only allow our service providers to handle your personal information when they have confirmed that they apply appropriate data protection and security controls. We also impose contractual obligations on service providers relating to data protection and security, which mean they can only use your information to provide services to us and to you, and for no other purposes.

Type of External Service Provider Reason for Sharing Your Information
Database Administrators

Administration of our marketing databases
Mailing Houses

Delivery of postal
Electronic Mail Administrators

Delivery of email campaigns including electronic newsletters and administration of on-line competitions
Couriers and Logistics Service Providers

Goods delivery
Software Providers

Administration of sales and returns
Marketing Consultancies and Advertising Services Providers

Analysis of marketing data and customer insight for the development and administration of marketing campaigns. Delivery of offers, promotions and other marketing campaigns. Website tracking to assist with personalising your on-line buying experience. Facilitate customer product and service reviews

Provision of insurance cover on products purchased from us
Finance Companies

Provision of interest free and interest bearing credit for our customers
Watch Manufacturers

Administration of guarantees and repairs
Call Recording Providers

Call recording to facilitate: customer care, administration of enquiries and complaints and facilitate telephone orders and order fulfilment for the Watch Shop website
Insurance Claims and Repair Handlers

Facilitate certain types of insurance claim administration
Electronic Platform Providers

To create on-line accounts, to fulfil website orders and electronic newsletter distribution
Email Administrators

Provision of email system
Live Engagement Platform Providers

Delivery of live chat environment
App Developer

Delivery of customer chat app called Akin
Payment Service Providers

Website payment services
Website Hosting Service Providers

Administration of our websites, fulfilment of on-line orders and electronic marketing campaigns
Order Fulfilment Providers

Facilitate fulfilment of orders on websites and customer care
Electronic Repair Administrators

Repair processing and workshop administration: facilitating watch repairs by post, facilitating communications with our repair services
Document Disposal Managers

Document disposal


We are required to set out the legal basis for our ‘processing’ of your personal data.

We collect and use customers’ personal data:

1: As necessary to perform our contract with you
For the purposes of complying with our duties and exercising our rights under contracts for the sale of goods or services to customers; or

2: As necessary for the pursuit of our legitimate interests including:
Selling and supplying goods and services to our customers;
Promoting, marketing and advertising our products and services;
Sending promotional communications which are relevant and tailored to individual customers (including administering loyalty schemes);
To administer competitions and promotions and identify and contact competition winners;
Understanding our customers’ behaviour, activities, preferences, and needs;
Improving existing products and services and developing new products and services;
Protecting customers, employees and other individuals and maintaining their safety, health and welfare;
Good governance, accounting and managing and our operations and complying with our legal obligations;
Preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies;
Handling customer contacts, queries, complaints or disputes;
Managing insurance claims by customers;
Protecting our company, its employees and customers, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to us;
Handling any legal claims or regulatory enforcement actions taken against us; and
Fulfilling our duties to our customers.